| November 02, 2009 |
Is PayPal Getting into Virtual Currency? |
| By: Ina Steiner |
| Mon Nov 2 2009 21:17:58 |
PayPal's Developers Conference kicks off on Tuesday, and as I report in tomorrow's Newsflash, the company is opening up its platform to third-party developers to encourage innovation. I asked PayPal's Naveed Anwar what this means, exactly, since it appears to be different from the way eBay opened up its platform (eBay seller sees third-party apps when logged into eBay's Selling Manager software).
Naveed said that previously, everything had to be done on PayPal.com, now it can be an inline experience on the developer's website or application. He used the example of PlaySpan's Spare Change application that calls itself a "micro-payments system for social networks." Users can fund their Spare Change account with their credit card, PayPal, bank account or mobile phone. Naveed said PayPal users can add funds to their SpareChange account directly within the application experience, without having to go to the PayPal website.
There has been a lot of talk about virtual goods in gaming and social media applications. Zynga is a company whose name I keep hearing - it operates the Farmville and Mafia Wars games on Facebook. The games are free, but users can also purchase digital goods - Farmville sells more virtual tractors than John Deere sells real ones.
There is a lot of excitement around mobile and social apps, whether it's gaming, socializing, or ecommerce, and PayPal wants to be the payments engine for all of those experiences. I expect some interesting announcements coming out of the PayPal DevCon this week.
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