"American consumers shouldn't have to worry that their favorite websites are ripping them off during the checkout process," Chairman John D. Rockefeller said about programs such as WebLoyalty. The Senator launched an investigation into such programs, and released a list of ecommerce companies that participated in the programs. Among those named were eBay's Half.com site, eBay vendor ChannelAdvisor, as well as Buy.com and Tiger Direct.
I wrote about Marketworks' use of WebLoyalty in 2006 (ChannelAdvisor subsequently acquired Marketworks) and spoke to one of eBay's largest sellers at the time about his thoughts on participating in WebLoyalty despite consumer complaints.
eBay sellers were offering these programs on eBay's Third Party Checkout, so it would appear that buyers on eBay were also affected by these tactics. Did eBay do anything about the program after the AuctionBytes article ran? (And if not, could this become a problem for Meg Whitman, now running for governor of California?)
I have questions into eBay and eBay vendors today to learn more about who was (and is) offering such programs and what they think of the Senate investigation, stay tuned! Here's an excerpt from the Senate report:
KEY FINDINGS FROM THE INVESTIGATION:
Three Internet companies - Affinion, Vertrue, and Webloyalty - exploit consumers' expectations about online shopping to trick them into joining their membership clubs.
Consumers often do not know these companies have their credit card numbers until they start seeing charges on their bank statements.
Affinion, Vertrue, and Webloyalty and their e-commerce partners have earned over $1.4 billion in revenue with their misleading tactics.
There have been more than 30 million consumer enrollments in these clubs and several million people are unknowingly enrolled in these clubs at any one time.
More than 450 e-commerce websites and retailers have partnered with Affinion, Vertrue, and Webloyalty to employ aggressive sales tactics against their online customers splitting the revenue about 50-50.
Eighty-eight companies have made more than $1 million by partnering with Affinion, Vertrue, and Webloyalty, including Classmates.com, which made more than $70 million.
Source: Senate report
Interesting posts about the developments:
The Post Transaction Marketing Wall Of Shame: Hundreds Of Well Known Ecommerce Sites Rip Off Customers (Link)
Online merchant reward schemes… or "aggressive sales tactics"? (Link)
UPDATE 11/19/09: Here is a link to Thursday's AuctionBytes news article with a table of comments from eBay vendors.