I had the opportunity to talk to the new CEO at Bid4Assets today. Jeffrey Weingrad sounds really enthusiastic about joining the company. His focus is on the customer. I was quick to ask him whether he meant buyer or seller, he said both. Making the customer experience even better seems like his top priority.

I took it as a good sign that he doesn't want to be an eBay clone. B4A already has a strong presence in the high-end online-auction market, and he wants to focus on what has worked well for the company in the past.

In terms of the "new opportunities" mentioned in the press release, Jeffrey said right now he is assessing what they are - "the amount of data I'm getting is daunting." Good answer. When David and I bought our house, people advised us to live in it a while before doing major renovation, and that was excellent advice. Best to get to know how the company works before making changes.

While Bid4Assets doesn't have the name recognition eBay has, I think people who know it associate it as having a good reputation. Brand is all important, and it will be interesting to see if B4A can grow the site while maintaining its reputation for good service and standing behind transactions.

Article on B4A new CEO to appear in AuctionBytes Newsflash on Wednesday morning.