| December 30, 2008 |
eBay's Bill Me Later Loses Amazon Business |
| By: Ina Steiner |
| Tue Dec 30 2008 22:06:12 |
Amazon.com abruptly announced this afternoon it would no longer accept Bill Me Later (BML) as a payment method effective tomorrow. Amazon had owned a stake in BML - 10 percent, according to one analyst - until eBay's recent acquisition of BML.
eBay completed the acquisition of BML last month, and it seems likely Amazon wanted to get through the holiday shopping season before pulling the plug on the service that lets consumers finance their online purchases without the need for a credit card.
A Bill Me Later spokesperson told me today it would welcome the chance to work with Amazon.com in the future, so it seems certain it was Amazon's decision to stop offering the service. It's likely Amazon didn't want eBay having access to any more of its transaction data and customer information.
Amazon has already rolled out its own online payment service (and does not accept eBay's PayPal service on its site), and it's conceivable it could develop its own consumer financing service as well. It integrated the service on its site and had it running on Amazon.com from July through December, giving it enough data of its own to know the impact on conversion rates.
The question I really wanted to know is what percentage of Amazon transactions used BML during the holiday shopping season, and in which categories and at what price points (one would think consumers would be inclined to finance more expensive items). Amazon has not yet gotten back to me, and would be unlikely to make that level of data publicly available.
|
Reading AuctionBytes Blog: eBay's Bill Me Later Loses Amazon Business |
|
Comments (27) | Permalink
|