| December 30, 2008 |
The Numbers Don't Lie. eBay Losing Collectibles Listings |
| By: David Steiner |
| Tue Dec 30 2008 22:42:28 |
Some sellers may still be holding out hope for a U.S. holiday listing promotion from eBay. If eBay does accommodate with a CLD, it won't be because they need to pad listings on the site. According to Medved, eBay reached a peak of nearly 31 million listings in December and was hovering around the 24 million listing mark at the time of this post. That's a steep increase from the 14-16 million listings with which eBay started the year.
So which categories are seeing the most growth? Well booksellers - you're the big winners (or losers depending on your perspective). Book listings grew nearly 500% to approximately 2.9 million. Other big growth categories were Music, DVDs & Movies and Computers & Networking. It's interesting, albeit not surprising, that the categories that showed the largest increases were generally in commodity items. Here's a hint for Diamond-Seekers - you'll probably want to look for them in these high-growth categories.
eBay made changes this year that make it attractive for commodity sellers to list on core, rather than in Store format. Media sellers pay 5 cents for 30-day fixed price listings, and everyone else pays 35 cents for such listings. Meanwhile, changes to Best Match search have many small sellers confounded as to how to optimize their listings.
Even more interesting are the categories that decreased or had fairly stagnant listings during 2008. Pottery & Glass and Antiques fell 14.86% and 1.35% respectively. And Collectibles grew only 10% over the year.
It's hard to argue with the numbers above. eBay has transformed itself into a commodity marketplace, and antiques and collectibles dealers seem to be taking the hint and moving off the site. The big question for eBay in 2009 is will it thrive in its new incarnation, or will shoppers miss the diversity that sellers in those categories brought to the site?
Interestingly, ComScore reported today that while eBay remained the most visited retail site with 85.4 million visitors during the holiday shopping season, that was a decline of 4 percent from 2007.
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