| June 19, 2008 |
Windy City not Blown Away by eBay Live |
| By: Greg Holden |
| Thu June 19 2008 12:20:02 |
As a Chicago resident, I can tell you that while eBay Live might seem like a big deal to you and me, it's barely making a blip in the local Chicago Tribune. I couldn't find any mention of it on the Chicago Sun-Times's Web site. What's going on? It may have something to do with the myopic news media, but it also might have to do with low attendance. We think it's low. But after some fact-checking, we're just not sure how this event compares to last year's convention. The official number from eBay spokesperson Jose Mallabo was between 7,000 - 8,000 as of Thursday morning. Spokesperson Usher Lieberman said attendance is about the same (or up) from last year's Boston event. But a check of last year's coverage showed eBay reporting 8,500 attendees in Boston. Also interesting to note that eBay's blogger reported the number of exhibitors at 75, compared to nearly 130 services that exhibited at the 2007 show. Usually, we only hear about conventions like the ones held by toy makers and candy makers, because reporters love to go there to get free samples and do stories about them. Maybe eBay needs to give away some of their famous "free balls" or other goodies to attract the local news media. Maybe as the meeting gets going it'll make more of an impact in the local news. But my gut feeling tells me this is mainly a big deal to the online community.
Greg Holden, who lives in Chicago, is an online business consultant and the author of eight books about eBay, including "How to Do Everything with Your eBay Business," second edition, and "Secrets of the eBay Millionaires," both published by Osborne-McGraw Hill. Find out more on Greg's Web site and blog, http://www.gregholden.com. |
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