| November 23, 2009 |
Monday Morning Quarterback: eBay's Spin on Search Outage |
| By: David Steiner |
| Mon Nov 23 2009 14:17:06 |
"The unanticipated technical issue resulted from a surge in live listings as sellers ramp up for the holiday season. EBay currently has more than 200 million live listings, 33 percent more than at this time a year ago. The company said the technical issue, once identified, was easily fixed." -eBay
Have you ever watched a football game and thought to yourself, "Noooo! They're really not going to go with that play, are they?" That was my reaction when I saw the email eBay sent regarding the cause of Saturday's major search outage.
Why would eBay go with this response, which is so quantifiable? It's the type of stuff that makes sports talk shows so popular on Mondays - because 20/20 hindsight is always the clearest.
Never mind that on Medved and PowerSellersUnite auction counts, there is barely a blip in the number of listings that came in over the past few days. But, 2 weeks before the supposed surge to 200 million listings, eBay was already stating it had close to 200 million live product listings. (See this eBay press release.)
Evidently, much of the mainstream press was willing to accept eBay's answer at face value, instead of asking some relevant questions like:
- "How many listings came in on the weekend that caused the outage?"
- "Isn't eBay's platform robust enough to handle a surge in traffic and/or listings?"
- "It's November 21 - why are sellers still "ramping up" for the holiday season?"
- "You claimed 200 million listings in early November, it's still at 200 million - where's the surge?"
Just to name a few...
There's evidently a valuable lesson to be learned here. Don't let negativity shroud what could be a great opportunity to self-promote. It's not exactly Confucious - but on the other hand, he wasn't a public company. Apply this lesson to your own life:
If you get stopped for a ticket, simply say, "Officer, I had an unanticipated surge in speed. Once I identified the issue, it was easily fixed by applying the brakes."
If you ever forget your wedding anniversary, how about, "I'm ramping up for that."
Bounced a check? Try telling the bank, "I had 33% more money than last year in my account before an unanticipated surge in spending."
For the record, I think that eBay is handling the aftermath of this issue pretty well, by refunding fees, giving some assurance that feedback won't be affected, and sending coupons to buyers affected by the outage. (We'll see how the actual implementation goes.)
But to get back to eBay's excuse for its search outage - THIS is really the story that you went with? It opens up far more questions than it answers.
And mainstream media? Shame on you. Find some sources who can give you an independent perspective, and ask the questions that need to be asked. |
Reading AuctionBytes Blog: Monday Morning Quarterback: eBay's Spin on Search Outage |
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